Posted on July 20, 2018 at 9:12 AM by Kevin Jenison
Marketing Muscatine effort includes more than a new logo and tagline
MUSCATINE, Iowa – A new logo and a new tag line for Muscatine were revealed to the Muscatine City Council on Thursday (July 12), the first of several meetings with community members to showcase the logos’ design and meaning. The culmination of many years of work from leaders of several entities in Muscatine, the logo and tagline are part of a renewed effort to market Muscatine.
In fact, the inability to adequately market Muscatine was one of the key reasons that early discussions led to the formation of a leadership committee to study and develop a logo and tagline that would work for the entire community of Muscatine. The committee included members from the City of Muscatine, Greater Muscatine Chamber of Commerce and Industry and the Convention and Visitor’s Bureau, Muscatine Power & Water, Muscatine Community College, Muscatine Community School District, and UnityPoint-Trinity Muscatine.
From early on the commitment was to develop a logo and tagline that could be used by all, a commonality that demonstrates the commitment of the community to be the place where living, working, raising a family, and retiring all takes a turn for the better.
Working with Northstar Marketing, Inc, out of Nashville, Tenn., the committee coordinated research on the community of Muscatine, on consumer awareness and the perception of Muscatine, and on competition for regional tourism and economic development. Out of this research came a strategic DNA that would form the foundation for development of the logo design and the tagline.
“For those with global horizons who want to watch the sunset in the Midwest, Muscatine, an industrial power between Iowa City and the Quad Cities, is where the great bend of the Mississippi turns small town ingenuity into unbounded enterprise, so you can access the world stage or watch it flow by.”
Muscatine history was not forgotten in the development of the new logo and tagline, and was fundamental in the development of the DNA statement.
Watching the sunset is in reference to the Mark Twain’s (Samuel Clemens) often used quote on Muscatine sunsets (“And I remember Muscatine – still more pleasantly – for its summer sunsets. I have never seen any, on either side of the ocean that equaled them.”)
The phrases Industrial power along with turning small town ingenuity into unbounded enterprise are another historical reference that also reaches into the future. The lumber industry was the first enterprise that brought recognition to Muscatine in the mid-1860s. H.J. Heinz also brought recognition to Muscatine by building the companies first plant outside of Pittsburgh here in 1892 to take advantage of the fertile soil located in this area.
Of course, the early 20th century button industry that led to Muscatine becoming known as the “Pearl Button Capital of the World” was another chapter in the greatness of Muscatine.
During the last 100 years companies and corporations established in Muscatine have become recognized worldwide for their products and services and that trend continues today with new businesses and their products becoming recognized throughout the region, nation, and the world.
The final part of that DNA does look into the future and notes how Muscatine is the place where you can access the world stage or just watch the world flow by.
The rebranding is just one part of a long term commitment by various entities in this community to help Muscatine grow in population, in recreational and employment opportunities, and in housing and educational options.
The two-year project to reconstruct Mississippi Drive from Mad Creek to Broadway is part of that commitment by the City of Muscatine to enhance the infrastructure and create a sense of place for residents and visitors alike. The Grandview Avenue project in 2019 and 2020 will add another enhancement as will the proposed 2nd Street revitalization in 2020 or 2021.
This “turn for the better” will entrust to future generations a connection between the Mississippi River and Downtown Muscatine, an area filled with history and tradition and an area filled with endless possibilities for residents, businesses, and visitors. Those possibilities do not stop at Downtown Muscatine but extend to all corners of the community.
When the next phase of Riverside Park improvements is completed, Muscatine will have a recreational and entertainment venue second to none up or down the Mississippi River.
When Mississippi Drive is complete, the redefined traffic pattern enhanced for pedestrian traffic, landscaped medians, and wayfinding signs will allow for a greater connection and flow between the riverfront and the downtown area.
When the corridor from Mad Creek to the U.S. 61 bypass is complete, Muscatine will have a main artery that will have increased business and residential potential.
This is also part of the branding effort.
It was mentioned at the City Council presentation on July 12 that the rebranding did not take into consideration the history of Muscatine and that the tagline was vague, confusing, and could be viewed as saying that Muscatine was never great.
The opposite is more to the fact.
Muscatine was located on the bend of the Mississippi River for many reasons and just one could have been because this is where opportunity takes “a turn for the better”. Throughout the history of Muscatine (and Bloomington before that) this fact was proven. It is being proven today, and will be proven again in the future.
Learn more at: Branding - A Turn For The Better
Posted on May 3, 2018 at 4:12 PM by Kevin Jenison
MUSCATINE, Iowa – The recent Iowa Supreme Court decision this past week stating that the Iowa Department of Transportation did not have authority over the use of Automatic Traffic Enforcement (ATE) systems renewed discussion on the amount of money received by Muscatine from the fines, what that money is used for, and how much of the total fine does not stay in Muscatine.
The ATE system in Muscatine consists of permanent fixtures at five intersections along with a mobile unit. The five intersections in Muscatine that have had the ATE system operating since April 2011 include Washington Street at Park Avenue (north and south approaches), Cleveland Street at Park Avenue (north and south approaches), Cedar Street at Houser Street (east and west approaches), University Drive at U.S. Highway 61 (westbound approach), and Mulberry Avenue at U.S. Highway 61 (westbound approach). There is also a mobile unit that has been in operation for the past several years and is parked at different locations throughout the city.
The University Drive camera was taken off-line in April 2017 after the Iowa Department of Transportation ordered the camera removed. That DOT order began the litigation that led to the Supreme Court ruling last week. No determination has been made as yet as to when that camera system will be placed on-line. The system at that intersection would have to be cleaned, calibrated, and inspected before being put back into service.
ATEs actually act as a force multiplier by improving public safety while allowing officers to respond to important calls within the community. The videos from these cameras have also been used to help criminal investigations as well as crash investigations that occur in or near the approaches. There have been at least two occasions where the ATE footage has been credited with helping to resolve local shootings.
The ATE system marked its seventh anniversary of its deployment in March 2018.
History of the ATE in Muscatine
The City of Muscatine began collecting accident data and conducting speed and red light violation surveys in 2009. Eight approaches at five intersections were determined to meet the criteria necessary for the deployment of ATE with the City of Muscatine awarding the contract for the ATE initiative to Gatso USA in 2010.
The ATE system is authorized by Title 7 (Vehicles and Traffic), Chapter 5 (Automated Traffic Enforcement) of the City Code of Muscatine. The ordinance was approved by the Muscatine City Council in September 2010.
Prior to the implementation of the ATE equipment, public hearings and meetings were held during City Council meetings for at least a year, posters were displayed at various locations across the city, informational pamphlets were distributed to the public, and information was disseminated by email and posted on the internet.
The ATE equipment was built and installed by Gatso USA at NO COST to the City of Muscatine.
The City and Gatso USA submitted plans for the ATE systems at the five intersections to the Iowa Department of Transportation (DOT) and work closely with the DOT during the entire construction process to ensure the systems and sign placement met all DOT specifications at the time. The City went a further step and added “traffic laws photo enforced” signs on every corporate limit sign posts on roadways entering Muscatine.
According to the contract, GATSO USA receives $27 of every PAID fine to offset capital costs as well as their operating costs to review and forward the possible violations to the Police Department, sending first and second notices, collecting fines, and the maintenance of that equipment. (The amount is 36 percent of the amount of fines collected).
Tickets are reviewed and approved by a Muscatine Police Officer who signs off on the citation letter before the citation is issued. In Muscatine, a ticket is not issued unless the driver is going 11 mph over the stated speed limit. Tickets are issued for drivers going six mph or over in school zones and construction zones. Each citation has the appeals process listed on the form but that process must be started within 30 days after the citation is issued.
Where does the money from the fines go?
The fines are collected by Gatso USA and transferred to the City of Muscatine. Gatso USA bills the City of Muscatine monthly ($27 for each PAID citation) which are among the bills for approval presented to the City Council at each regular meeting. For Fiscal Year 2016-2017, the last full year of data, the city received $723,454.00 from Gatso USA in fines collected while another $214,303.26 was received from the cities collection agency.
Of the total revenue received, $285.741 was paid to Gatso USA over the course of the fiscal year while $652,016.26 was placed in the Police Department General Fund or 69.5 percent of the total revenue from the fines. That percentage was 68.1 percent for 2015-2016, 71.2 percent for 2014-2015, 67.3 percent for 2013-2014, 67.2 percent of 2012-2013, and 67.3 percent for 2011-2012.
In other words, nearly $7 of every $10 received stays in Muscatine and is used by the Muscatine Police Department or by other departments, as needed, for public safety.
So what’s the future of the ATE system?
The Iowa legislature has two pieces of legislation being debated that could affect the future of ATE’s in Iowa. The House bill would permit ATE cameras under certain conditions and provide regulations for the use of these ATE systems. The regulations closely follow what the City of Muscatine has had in place since 2011. The Senate bill would eliminate the use of ATE cameras as a means to catch those breaking the law.
The Supreme Court ruling does allow, at least until the state legislature decides on a course of action, the City of Muscatine to bring the camera at University Drive and U.S. Highway 61 back online after a year’s absence. City officials are assessing their options and determining a timeline for returning that camera to full operation but it will be at least two months before the camera would be used to issue citations for red light running and/or speeding.
By that time the city will probably know which way, if any, the state legislature will go.
What would the loss of the fine revenue mean for Muscatine?
The Muscatine Police Department budget is funded, in part, by the fines received from the ATE system. These funds enabled Muscatine to retain one Street Crimes unit (SCU) officer and one School Resource Officer (SRO) when grant funding for those positions ended. ATE funds were also used to add four firefighter positions since the 2012-2013 fiscal year. One fire engine and one ambulance were also acquired without having to incur additional debt.
The loss of the ATE revenue in conjunction with the possible loss of “backfill” revenue from the State of Iowa (which is also being discussed this session) will have serious effects not only in public safety but across all City of Muscatine departments.
It is still too early to answer the “what if” questions.
What is known is that local jurisdiction of ATE cameras has been upheld by the Iowa Supreme Court.
And, as City Administrator Gregg Mandsager has stated in discussions with local citizens and state representatives concerning ATEs … if you don’t want to pay the fine, don’t break the law.
Police ATE Ticket Collection Summary
Constitutionality of ATE Cameras
Posted on April 23, 2018 at 3:10 PM by Kevin Jenison
MUSCATINE, Iowa – Muscatine is a great place to live and nothing demonstrates that fact more than how residents come together to serve. Whether that service comes on the committee, project, or organizational level, or in just helping out a neighbor, Muscatine residents are working together to make a great community even better.
The City of Muscatine is very thankful and grateful for the many residents who have volunteered their time and service to be a member on one of the many boards and commissions that assist in developing and monitoring City programs, policies and services.
“These individuals who volunteer to serve on one of our boards or commissions, those who attend the many public meetings to add their input to the discussions, and those who volunteer throughout the community are extremely important in our efforts to make Muscatine an even better place to live, work, raise a family, or retire,” Gregg Mandsager, City of Muscatine Administrator, said. “We greatly appreciate their efforts and their feedback.”
Several of the boards and commissions authorized by the Muscatine City Council will be seeking new members this year. Terms expire on June 30 and the City of Muscatine is currently taking applications to replace those members whose term of service expires or those members who are retiring from their service on a board or commission.
The following boards or commissions have vacancies that need to be filled through reappointment or new appointments. Those interested in becoming a member of a board or commission can complete the application and either email the form to the administrative secretary or mail the form to Boards & Commissions, c/o Administrative Secretary, Muscatine City Hall, 215 Sycamore, Muscatine, IA 52761.
All applications are reviewed by the Nominating Committee to ensure applicants meet the qualifications to serve on a specific board or commission, to ensure there is no potential conflicts of interests, and to ensure that each board or commission has a gender balance as prescribed by Iowa Code. Those that meet the requirements are submitted to the full Council for approval. The nominating committee includes the Mayor, two Council representatives, and the City Administrator or a representative from city staff.
The City of Muscatine welcomes all residents to submit their names and resumes for a specific board or commission or a general submission for any board or commission. Most boards or commissions require some knowledge of the subject matter and the responsibilities for the specific board of commission.
Current openings include individuals whose terms are up for renewal and terms that are expiring on the various boards or commissions. These openings include:
Airport Advisory Commission
The Airport Advisory Commission meets at 5 p.m. on the fourth Monday of each month in the Airport Terminal Building. The responsibilities of the commission include assisting in the preparation of the airport budget, recommending procedures and policies in connection with the administration of the airport, investigating means by which the airport can be improved, and making recommendations for the long-term needs of the airport. Members of the Airport Commission serve a five-year term with a maximum of two full terms. Currently one position needs to be filled.
Art Center Board of Trustees
The Art Center Board of Trustees meets at 5:30 p.m. on the third Thursday of the month at the Muscatine Art Center. The Board of Trustees exercises change, control, and supervision over the museum and the art center. Members are appointed to three-year terms with a maximum of two full terms. Currently three positions need to be filled.
Civil Service Commission
The Civil Service Commission meets at 4 p.m. on the first Thursday of the month in the City Council Chambers at Muscatine City Hall. The commission selects testing procedures for the personnel system, hears appeals on employee discipline cases, and administers the civil service system. Members are appointed to four-year terms, must be eligible electors, and must not hold or be a candidate for any public office. Currently one position needs to be filled.
Convention and Visitors Board
The Convention and Visitors Board meets at 12 p.m. on the third Wednesday of the month at the Greater Muscatine Chamber of Commerce & Industry. The board provides oversight for the Convention and Visitors Bureau (CVB), adopts rules and procedures for the CVB, and oversees the development of visitor and tourism information, and approves programs for visitors to the City of Muscatine and Muscatine County. Members are appointed to a three-year term with a maximum of two consecutive full terms. Currently one positions needs to be filled.
Historic Preservation Commission
The Historic Preservation Commission meets at 5:15 p.m. on the third Wednesday of the month in the City Council Chambers at City Hall. The commission safeguards the city’s historic, aesthetic, and cultural heritage by preserving sites and districts of history and cultural significance. Members serve five-year terms with a maximum of two full terms. Currently one position needs to be filled.
Planning & Zoning Commission
The Planning & Zoning Commission meets at 5:30 p.m. on the second Tuesday of the month in the City Council Chambers at City Hall. Responsibilities include reviewing proposed subdivisions, rezoning requests, and sales of public property, making recommendations concerning growth management of the city, and formulating a five-year capital improvement plan for the city. Members are appointed to five-year terms with a maximum of two consecutive full terms, must be citizens of Muscatine, qualified in knowledge or experience to advise City Council in matters pertaining to the development of the city, and must not be elected officers of city government. Currently two positions need to be filled.
Recreation Advisory Commission
The Recreation Advisory Commission meets at 5:30 p.m. on the first Wednesday of the month in the lower level conference room at City Hall. The commission is responsible for conferring with an assisting the City Administrator in the preparation of the Parks and Recreation budget, recommending procedures and policies in connection with the administrator of city parks, the cemetery, golf course, and harbor operations, investigating means by which parks and recreation can be improved, and making recommendations for the long-range needs of the recreation programs for the city. Members serve three-year terms with a maximum of two full terms. Currently two positions need to be filled.
Transportation Advisory Commission
The Transportation Advisory Commission meets at 4 p.m. on the second Tuesday of March, June, September, and December. The commission is responsible for recommending administrative policies and operation procedures, investigating methods for improving the transit system, making recommendations for the development of long-range plans of the transit system, and assisting the City Administrator in the preparation of the transit budget. Members serve two-year terms with a maximum of two full terms. Currently three positions need to be filled.
Water, Electric, and Communications Trustees
The board of Water, Electric, and Communications Trustees meets at 7 p.m. on the last Tuesday of the month at Muscatine Power & Water (MPW). The purpose of the board is to control and supervise the operations of the municipal electric and water utility, and present to Council a detailed annual report with a complete financial statement. Members are appointed to six-year terms, and cannot be public officers or salaried employees of the city. Currently one position needs to be filled.
Other board and commissions of the City of Muscatine include:
Administrative Review Panel
The Administrative Review Panel meets as needed. The purpose of the panel is to adjudicate appeals made by motor vehicle operators and to hear appeals by vehicle owners prior to impoundment for unpaid parking fines.
Library Board of Trustees
The Library Board of Trustees meets at 4:30 p.m. the third Wednesday of each month in the Musser Public Library conference room pending move to the Musser Public Library & HNI Community Center. The Board is responsible for overseeing management of the library by the Library Director, employing and removing the Library Director as necessary, approving the expenditure of money allocated by the City Council to the library, and approving the library budget for submission to the Council. Members serve six-year terms with a maximum of two full terms with one member a resident of Muscatine County appointed from a list of names submitted by the Muscatine County Board of Supervisors. Currently no openings are listed.
Zoning Board of Adjustment
The Zoning Board of Adjustment meets at 5:30 p.m. on the first Tuesday of the month in the City Council Chambers at City Hall. The board hears and decides on appeals involving an alleged error in any order, requirement, decision or determination made by an administrative official in the enforcement and interpretation of the zoning ordinance, and to hear and decide special exceptions to the zoning ordinance. Members serve a 5-year term with a maximum of 2 consecutive full terms.
Details on the Nominating Committee is available by clicking HERE.